Why should industry partnerships be established early in the commercialisation process?

We believe that it’s important to begin conversations with companies as early as possible. It can be useful to bounce ideas off people in the industry to understand market needs and problems, and identify opportunities for new technologies. These relationships can also be valuable later on in the process when we’re looking to identify suitable partners or deal targets. WaikatoLink can help by establishing these connections, advising on discussions around IP and supporting the development of collaborative relationships.

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