Does every University commercialisation project follow the same process?

No, every project is different and has its own unique requirements. Our commercialisation process provides a general guideline for stages that should be ticked off along the way, but no two projects will follow the exact same path. We can expect to face hurdles to commercialisation along the way – most ideas fail a few times. For example, an interested company could find a solution to a problem in-house, meaning that we have to find a new deal target. Our commercial team have years of experience in tackling such hurdles and one of the main lessons learned is that if the research team is involved throughout, the project is much more likely to get to market.

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