The 11Ants Analytics acquisition by an Air New Zealand and Aimia Inc. joint venture has been nominated for the PwC Commercial Deal in the KiwiNet 2015 Research Commercialisation Awards.

NEWS, EVENTS & BLOG — Posted on Thursday, 30 April 2015

11Ants Analytics is a spin out company from WaikatoLink, created from machine learning research at the University of Waikato. 11Ants Analytics’ main product is 11Ants RAP, a cloud-based customer science platform for the retail sector including supermarkets, fuel retailing, home improvement, fashion, pharmacies and department stores, which transforms customer data into customer insights to enable deeper customer relationships.

11Ants has licensed its solutions to a number of notable customers in New Zealand and Fortune 1000 companies overseas. In early April WaikatoLink announced its biggest deal to date - it completed the sale of the business of spinout company 11Ants Analytics to a joint venture between Air New Zealand and Aimia Inc., the Canadian based data-driven marketing and loyalty analytics company. This deal will allow 11Ants Analytics to expand the company’s operations, creating more employment opportunities and commercial benefit for New Zealand.

For more information about the KiwiNet awards, click here.